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  • Trolley Tour

    To celebrate National Arts and Humanities Month , the City of Dana Point Arts and Cultural Ambassadors and Dana Point Historical Society are inviting you on a trolley tour of Dana Point to appreciate art in Dana Point. This hour and half tour will take place on one of the Trolleys with various stops looking at public art and places of historical significance. The tours will be narrated by trained docents and will start and conclude at Dana Bay Gallery  on Del Prado (24682 Del Prado Ave, #100). RSVP for $20 for the 10am tour with activity code 9250 and the 12pm tour with activity code 9251  here . Dana Point Trolley Art & History Tour Showcases City’s Landmarks Dana Point Times , by Samantha Bravo, Oct 10, 2025 Fall has officially arrived, and to celebrate the fall season, the City of Dana Point is hosting the third annual Dana Point Trolley Art & History Tour on Saturday, Oct. 18.  When it comes to cool art and unique museums, Dana Point is hard to beat. In celebration of National Arts and Humanities Month in October, the City of Dana Point launched the trolley tours in 2023 to provide memorable experiences for residents and visitors.  Two tours will be available — at 10 a.m. and 12 p.m. — during a wide-ranging city art and history expedition. There will be  a total of 10 stops, including locations such as the Lantern Bay Park stairs, the Hide Drogher Sculpture and Watermen’s Plaza. Each tour will have a Dana Point Arts & Culture Ambassador and a docent from the Dana Point Historical Society to provide information and insight at all the stops. While most people speed past as they drive through town, the tour is an opportunity to stop and appreciate the public art pieces. The tour lasts for approximately 90 minutes. Guests will also receive a passport to mark their journey throughout the city.  Arts & Culture Ambassador Jennifer Keil said the trolley ride will also feature Richard Henry Dana Jr.’s statue, the Sidney H. Woodruff Real Estate Tract Office, the Doheny Village Mural and other noteworthy locations of cultural significance.  “Guests will enjoy insights to historic landmarks and public art installed throughout this magnificent city,” Keil said. “Our tour begins at Gallery Dana Bay, where guests will learn about the Elephant Parade. Participants from prior years remarked how much they learned about our namesake R.H. Dana Jr. and the surfing legends recognized at Watermen’s Plaza.” A limited number of $20 tickets for the Trolley Art & History Tour are available and can be purchased at danapoint.org/recreation .  Gallery Dana Bay, the tour starting point, is located at 24682 Del Prado Avenue, Suite 100. Dana Point’s Ambassador Program is composed of a diverse group of local artisans, nonprofit organization representatives and community members with a desire to honor Dana Point’s history and local charm with positive and memorable experiences and events for residents and visitors.  Dana Point Mayor Matthew Pagano said the Trolley Art & History Tour is a fun way for residents and visitors to explore the community’s history, unique culture and creativity.  “I appreciate our Arts Ambassadors and docents from the Dana Point Historical Society for sharing their knowledge of all that makes Dana Point so special,” Pagano said. The Dana Point Historical Society offers a diverse array of programs designed to preserve and celebrate the rich history of Dana Point. Through engaging educational initiatives, historical tours and community events, the society brings the city’s storied past to life.  The DPHS is a volunteer nonprofit organization established in 1987 to celebrate and preserve the history of Dana Point for current and future generations. To learn more about the Arts in Public Places, visit danapoint-arts.com . The website also features the city’s local artist directory and a list of local art and culture-related nonprofits.  To purchase tickets, visit the website      danapoint-arts.com/post/trolleytour .

  • Jared Sislin Mural

    Jared Sislin  Artist Statement New 40 foot mural in DP! So stoked on this opportunity. Thank you to Mary at Girl in the Curl for making this happen and JRD printing for the awesome installation. I shot this photo at Salt Creek it’s always been one of Mary’s favorites of mine. We’ve been talking about this for a long time. Stoked to finally make it happen! Go check it out in person and let me know what you think! (This is an actual photograph printed on vinyl then laminated on the wall) Address - 34116 Pacific Coast Hwy, Dana Point, CA 92629 Insta @jaredsislinphotography Sislan Mural at Girl in the Curl Showcases Salt Creek Dana Point Times , by Ella Boyd Local surf photographer Jared Sislin has transformed one of his favorite surf images into a striking new mural at the iconic Girl in the Curl Surf Shop in Dana Point, bringing a piece of surf culture into public view for everyone to enjoy. “I’ve known Mary, the owner of Girl in the Curl, since I was a little kid,” Sislin said, referring to Mary Hartmann. “Mary has a surf camp, and I started taking photos of the kids there, and the parents bought the photos from me.” Jared did this for almost a decade, launching his now professional photography career. The connection came full circle when Mary suggested turning one of Sislin’s photographs, a sunset shot of Salt Creek, into a mural. “She’s always loved that photo. Ever since I shot it, she’s said, ‘I want to get a big one of these for the shop or my house or whatever.’ When we started talking about the mural, she said, ‘Hey, what about the photo, the pink wave photo?’ ” The rest is history. Unlike a painting, the mural is Sislin’s actual photograph, printed on vinyl and applied directly to the wall. “A lot of people think it’s a painting,” he said, “but it’s a real photograph printed on vinyl and then it’s laminated onto the wall.” Sislin recalls that day he shot the image: “It was like dusk, basically after sunset. I just remember it being a really beautiful day. It was glassy, no wind. Nobody out, maybe a couple people out, and just perfect little waves coming through. You can see the Healands in the background. It’s looking down Salt Creek and towards Strands.” Seeing the photograph scaled up to mural size was a first for Sislin. “I was really nervous,” he said, laughing. “I’ve never done a print at this size. The printer FaceTimed me when it was going up, and right when I saw it, I knew there was nothing to worry about anymore. It looked killer. It’s surreal seeing your work at that scale.” The mural has already become a favorite for passersby. “I’ve been told by multiple people that it’s calming and dreamy,” he said. “People really enjoy looking at it, especially when they’re at JC Beans (Coffee House) getting coffee, because sometimes there’s a line, or when you’re driving down PCH.” For Sislin, the project represents both a career milestone and a tribute to the local surf community. “We’re a surf town. That’s the culture of Dana Point,” he said. “I think all sorts of art are awesome, but I especially think it’s great to have local art and showcase local artists. It’s cool to see your home break on a big wall.” The response to the mural, he said, has been overwhelming. “I’m super thankful for all the support from the community and all the messages and the comments that I got. Everyone seems like they’re really happy with it, so that meant a lot,” he added. Sislin gave a special thanks to Mary at Girl in the Curl, as well as JRD Printing in San Clemente for producing the mural. “It was really cool to actually go there and watch it being put up panel by panel. It was like a full day of them laying it down and heating it, and then they had to go back the next day to do the final touch-up,” he said. The project has already sparked new opportunities. “Since I’ve done that, now multiple local businesses have reached out to me,” Sislin said. “It’s really motivating to go out and get new shots. You want to see new work on the wall, too.” Ella Boyd is a writer and photographer. Her work appears in The Surftime Journal, Powder, Surfer, Daybreak Magazine, The Inertia, and The Encyclopedia of Surfing. In 2023, she was a finalist for the Follow the Light Surf Photography Grant Program. She mostly logs, but rides a surf mat or kneeboard if the conditions call for it. You can find her work here: ella-boyd.com .

  • "COLORS OF COOL" | CORKY CARROLL

    Gallery Dana Bay is proud to announce the premier exhibition of paintings by surfing icon Corky Carroll!   The show celebrates the vibrant second act of the five-time US Surfing Champion, who channels the energy and spirit of the surf lifestyle into vibrant artwork.   Open to the public. Corky Carroll will be in attendance Friday, October 10th, from 5-8pm , and Saturday, October 11th, from 12-6pm.     Exhibition extends through October 26th, 2025. RSVP today to reserve your spot.

  • Community Center Mural

    Dana Point Community Center located at 34052 Del Obispo Street (Back of the building). This bold, bright and playful design takes its cues from quintessential delights of Dana Point living. From ocean adventures and beachside treasures to culinary treats and palm-lines streets, it celebrates the outdoor-loving lifestyle that the City’s rich community life revolves around.   Lovisa Kjerrgren Artist Statement​ Art is a verse I add to the poem of the landscape, always in a pairing of nature’s sublime refinement and curiosity’s inspired hand. Artist Bio There’s a poetry inherent in the landscapes around us. We can feel its verse in the wind — see it in the changing light and in the textures that shift along the hillside. In Lovisa’s creative practice, she paraphrases it in a language of form, color and texture. Landscape poetry is both the inspiration and the ambition of her art. From the quiet lakes and deep forests of Lovisa’s native Sweden to the foamy shores and prickly deserts of Southern California she calls home since 2015, the intricacy of nature is an endless source of awe and inspiration. Through her education and practice, Lovisa engages with it in cross-pollinating capacities that straddle the worlds of art and design. As a Landscape Architect, she has ten years of experience designing environments that support both ecological systems and human use. As an Artist, she explores the visual complexity of different landscape types and depict it in expressions that range from naturalistic representations to graphic illustrations and playful abstractions. Much of Lovisa’s inspiration is gathered running and hiking through the coastal hills and inland deserts of Southern California. Attuned to subtleties of seasonal and atmospheric conditions that define the experience of a place at any given moment, her work celebrates the ephemeral – equally fascinated by things that grow and things that disintegrate around us. Whether capturing a vista or cropping a view down to its smallest details, Lovisa strives to find unexpected vantage points from which to draw out the spectacular that resides within ordinary and often overlooked elements of our surroundings. For her third year with the Sawdust, Lovisa is proud to have designed the large wall mural along the entry to the festival grounds. She has created several seasonal public artworks for the City of Laguna Beach in the last few years as well, and is happy to take on commissions and mural projects alongside her studio practice.

  • Doheny Wood Car Show

    Saturday • Oct. 25, 2025 27th Annual Doheny Wood Car Show 8am-3pm Doheny State Beach • 25300 Dana Point Harbor Dr, Dana Point, CA 92629 Join us for the 27th Annual Doheny Wood Car Show in a beautiful setting at Doheny State Beach.

  • Dana Point Harbor Partners Meet and Greet

    The Dana Point Art Ambassadors met with the Dana Point Harbor Partners to learn about the phases of the project. They were provided a visual presentation by Katie Sorensen, Marketing Director for Harbor Partners, and Kelly Rinderknecht, Marina General Manager. Art Ambassadors were excited to see the public art and public space designs. They received a walking tour of the Marina and finished at the Dana Point Wharf to enjoy the local dining. Anthony Small provided live music, a Thursday program from 4-6pm, offered all summer.

  • 2026 Community Calendar Photography Contest

    Submit Your Best Shots! Calling all Dana Point resident photographers! Capture the beauty, character, people, events, and scenic views that represent life in Dana Point! This is your chance to showcase your talent and share what makes Dana Point special through your lens. Winning photos will be featured in the official 2026 City Community Calendar! Eligibility Open to Dana Point residents of all ages . All photographs must be taken within the City of Dana Point limits . Submission Guidelines Photo Format: Must be in landscape orientation Size: 8.5” x 11” Resolution: 300 dpi (minimum) File format: JPEG or PNG Original Work: Submissions must be original photographs taken by the entrant. AI-generated images are not permitted. Minor editing such as cropping, color correction, filters, or retouching (e.g., Photoshop) is allowed, but the integrity of the original photo must be maintained. No copyrighted material unless the entrant owns all rights. Entrants must sign waiver and disclaimer agreeing that the City of Dana Point may use submitted photographs royalty-free for promotional, print, digital, and social media purposes, including, but not limited to the City Calendar, website, and publications with photographer credit. Subject Matter: Photos must depict Dana Point’s people, events, landscapes, architecture, wildlife, or coastal scenes . No commercial logos, watermarks, or added text allowed. Number of Entries: Each entrant may submit up to 3 photos . How to Submit: Submit entries by emailing econdev@danapoint.org . Include with each submission: Subject: 2026 Community Calendar Submission - NAME Photographer’s full name (and parent name if a minor) Contact information (phone number and email address) Photo location (address or recognizable landmark) Brief description (Max 3 sentences) Deadline All entries must be submitted by September 26, 2025 at 5:30pm . Judging & Selection Judging will be based on: Relevance to Dana Point Visual impact and composition Creativity and originality Technical quality A panel of City staff and Arts & Culture Ambassadors will make final selections.

  • Brothers and surf clothing pioneers honored with life-size, bronze statues in Dana Point

    Surrounded by the family of Walter and Philip Hoffman Water, Dana Point Mayor Matthew Pagano, center, cuts the ribbon to unveil the life-size bronze statue of surf icons Walter and Philip “Flippy” Hoffman created by artist Bill Limebrook at Watermen’s Plaza in Dana Point on Thursday, July 31, 2025. (Photo by Leonard Ortiz, Orange County Register/SCNG) By Lillian Ashworth | lashworth@scng.com UPDATED: August 1, 2025 at 3:32 PM PDT With a sea of supporters clad in Hawaiian print shirts, the Hoffman family gathered in front of two shining bronze statues – a memory of two surf industry pioneers and the family’s patriarchs. The city of Dana Point unveiled on Thursday, July 31, two new additions to its collection of life-size bronze statues in Waterman’s Plaza, its garden dedicated to surf legends and innovators from the beach town. Brothers Walter Hoffman and Philip “Flippy” Hoffman – big wave riders and pioneers of Hoffman California Fabrics – can now be seen alongside Pacific Coast Highway, standing tall with a signature longboard and abalone shell. Fittingly, Flippy Hoffman is memorialized wearing a tank top and printed shorts, and Walter Hoffman a classic Hawaiian print shirt and shorts. “It’s just so incredible,” Walter Hoffman’s daughter, Robin Hoffman-Haack, said of the statue honors. “Not just for the surfing world, but that my dad and my uncle were so inspirational in building the whole surf culture.” The Hoffman brothers were surfboard builders, big wave riders and are credited with bringing Hawaiian prints to the mainland. The sons of Rube Hoffman — founder of California Fabrics — Walter and Flippy Hoffman found their love of the fabric and family business through surfing on the North Shore of Oahu. After spending time surfing big waves, the two brothers returned to Southern California to take over the family business and bring Hawaiian surf culture with them. “Walter discovered Hawaiian print shirts, and suddenly there was a fabric to develop that was connected to surfing,” Executive Director of the California Surf Museum Jim Kempton said, adding that conveniently for research purposes, “of course, Walter would have to visit Hawaii several times a year, and Bali and Tahiti.” California Fabrics — which later became Hoffman California Fabrics — supplied big-name surf brands such as Quicksilver, Billabong, O’Neill and Ocean Pacific. Alongside these brands, the Hoffman brothers revolutionized modern surf culture and clothing. “If this was the aviation industry, these guys would be the Wright brothers,” Kempton said. The various statues in Waterman’s Plaza across from Doheny State Beach honor surf innovators, champions, artists and industry leaders, including icons Hobie Alter, Phil Edwards, John Severson and Bruce Brown — all who had their start in Dana Point alongside the Hoffman brothers. “It’s the right family to honor and celebrate in this plaza,” Dana Point Mayor Matthew Pagano said. “What these guys have done for the industry and modernity of surf culture, it’s really harking back to the work they did early on.” The Hoffman legacy in the surf world continued with Walter Hoffman’s daughter, Joyce. Joyce Hoffman broke surfing records and barriers as a woman in the sport. She was honored with her own statue in Waterman’s Plaza in 2022. “It was humbling enough just to have my stature there, and now they have my dad and uncle,” Joyce Hoffman said. “It is even more humbling.” All of the statues at Waterman’s Plaza have been sculpted by artist Bill Limebrook. Limebrook grew up on the same street as Walter and Flippy Hoffman, which helped him honor their memory with the statues, he said. “When we were kids, surfing was everything to us and these guys were superstars,” Limebrook said. “Here I am toward the end of my life, getting to honor the guys that were my mentors, and I get paid to do it.” Limebrook said the next statues to be put in Waterman’s Plaza are surfers and surfboard shapers Micky Munoz and Terry Martin. Walter and Philip Hoffman were inducted into the Surfing Walk of Fame in Huntington Beach in 2006. Flippy Hoffman died in 2010 at the age of 80; Walter Hoffman died last year at the age of 92. You can view the statues at Waterman’s Plaza or see a live rendition of some of them at this year’s Pageant of the Masters, which is featuring four of Limebrook’s bronze statues among the art pieces the Laguna Beach show brings to life with actors.

  • Dana Point City Council Approves Mural Artist for Community Center

    Winning artwork proposal submitted by Lovisa Kjerrgren for the Community Center mural. Photo: Courtesy of City of Dana Point During the Dana Point City Council meeting on June 3, councilmembers and staff selected an artist to complete a mural at the Dana Point Community Center after 38 different artists applied. In a 3-0 vote by councilmembers Mike Frost, Jamey Federico and Mayor Pro Tem John Gabbard, artist Lovisa Kjerrgren’s submission was chosen to adorn the side of Community Center. (Mayor Matthew Pagano and Councilmember Michael Villar were absent at the meeting.) At a February meeting, the City Council had heard from Community Services Director Jeff Rosaler and approved a “Call for Artists” for the mural project. The goal of the project is to create a welcoming and dynamic environment that fosters community connections and enhances residents’ quality of life through various activities and programs. The total budget for the mural project is $65,000, which has been allocated and approved in the current fiscal year’s budget. This funding will cover all costs associated with the project, including artist fees, materials, installation, and community engagement. A total of 28 artists or artists’ teams submitted proposals for the project, all of which were evaluated by a five-member review team including representatives from the City Manager’s Office, Community Services Team, and the Arts and Cultural Ambassadors. The review process used a scoring matrix that evaluated project understanding, team or artists’ experience, the proposal’s ability to enhance the facility’s beauty and reflect community values, and the appropriateness of the design for the location. All proposals scoring 90 points or higher were forwarded to the City Council for consideration. The 10 original proposals considered by the City Council included those submitted by Kjerrgren, Arsenio Baca and Pauline Hacopian, Lovisa Kjerrgren, Jackie and Andrew Superlayr, Cory Schnitzer, Andy Davis, Juan Pablo Melchum Alba (also known as Noche), BC Biermann (also known as HVY), Jeremy Jarvis, Mike McKeogh, and Anne Sophie Gaudet. Before the June 3 meeting, Rosaler said the team of judges narrowed the group of 10 down to Kjerrgren, Davis and Schnitzer. “ I think all three proposals are fantastic, and I think the artists are fantastic,” Rosaler said. “It’s a really tough choice that you guys get to make.” Before the decision was made, Kjerrgren was present at the council meeting to introduce herself and give councilmembers a first impression of working with her. “ I’m a former resident; in fact, I used to live in the Harbor Creek community that’s right next door to the Community Center, so many times I have traversed these grounds, and this project is near dear to my heart,” Kjerrgren said. “I live in Laguna Beach now, but wanted to be present for any questions that you might have. I’m really excited to see the city put this much emphasis on public art … this really is for the community, and there’s a lot of value in that.” Kjerrgren has previously executed multiple murals for The Sawdust Festival, which takes place in Laguna Beach. Her submission for the Dana Point Community Center “is a bold, bright, and playful design taking cues from the delights of Dana Point Living,” according to Rosaler. She titles the piece she submitted for consideration “Dana Delights.” She explains she will take cues from quintessential delights of Dana Point living, from ocean adventures and beachside treasures to culinary treats and palm-lined streets. She will celebrate the outdoor-living lifestyle that the city’s rich community revolves around. She mentions in her application that the style of the piece will be a simple yet expressive graphic style, weaving together symbolic objects, including boats, buoys, and whales, and evocative images in a free-flowing tapestry look.

  • Q&A with producer Alicia Erlinger about the 2025 Dana Point Shakespeare Festival

    Written by Patrick Chavis This Q&A is from an email communication. 1. The first Dana Point Shakespeare Festival last year was called Orange County “ShakesBEER” Festival. What were the factors in the name change this year to the Dana Point Shakespeare Festival? Is it even the same event with the name change? While last year’s OC ShakesBEER festival was a success, the play is the thing!  Our Dana Point Arts and Culture Ambassadors made the decision to put focus on the play and make it a Dana Point event, hence the name change to Dana Point Shakespeare Festival.  It is a different event in that there will be no beer tasting, though local non-profits will have vendor booths selling beer, wine and cocktails.  Another difference this year is more live pre-show entertainment featuring Iris and the Shade and Queen Anne’s Blouse.  We will also have strolling performers. Online art courses 2. Last year, you put on a production of The Tempest. This year, it’s Twelfth Night. With the breadth of material from Shakespeare, how doth one pluck a choice from the garden of options? Great question!  Twelfth Night was chosen for the humorous language and characters as well as for the potential for physical comedy and ensemble opportunities.  Our actors are doing a terrific job bringing those elements to their performances. 3. What are some essential things to bring, whether we drop in for the showing on the 11th or the 12th? Parking is at Salt Creek Beach, which is a paid parking lot.  Walk under the tunnel and you will see our stage and festival grounds.  Bring your low back chair, there are no chairs, also feel free to bring a picnic dinner.   We will have food trucks with local non-profits selling beer, wine and cocktails, as well.  As the sun goes down, it gets cold, bring a jacket or blanket.  Our play program is digital and can be accessed at https://www.playbillder.com/show/vip/Dana_Point_Arts_Alliance/2025/Dana_Point_Shakespeare_Festival_212669 .  Also, our actors are all volunteers, and we would appreciate any donations to our actor fund! 4. Do you have any local food recommendations? We can stop nearby before or after the show. Other than our food trucks at the park, Gelson’s at Monarch Bay Plaza and Moulin at the corner of Pacific Coast Hwy and Niguel Road have various menu options for a picnic.  After the show, Blue Dolphin on PCH is open. Hennesey’s Tavern in La Plaza, Project Social on Niguel Road, and Camino Del Avion, and a local favorite, Turk’s in Dana Point Harbor, are all open late. 5. Any tips on things we could brush up on before to make the Twelfth Night experience that much more splendiferous? Review the plot!  Take a look at our digital program, which introduces the cast & creative team and has a synopsis of the play. https://www.playbillder.com/show/vip/Dana_Point_Arts_Alliance/2025/Dana_Point_Shakespeare_Festival_212669 6. You could watch Shakespeare these days everywhere on your phone or television set, in the city of Irvine. What makes this show uniquely Dana Point?   Our plays are performed in a maritime concept to reflect the history and culture of Dana Point.  This year’s concept is pirates.  As with last year’s The Tempest, each performance opens with a greeting from Richard Henry Dana, Jr.   I bet you didn’t know there is a connection between Richard Henry Dana Jr and Shakespeare!  Richard Henry Dana, Sr., his father, a poet & lawyer with a literary reputation, lectured on Shakespeare.  Though a fun fact, it gives a special touch to producing Shakespeare. July 11 & 12 Festival begins at 5:00 pm Play performance begins at 7:00 pm Sea Terrace Park, Dana Point

  • Bronze statues of Walter, Flippy Hoffman next for Waterman’s Plaza

    By Laylan Connelly  | lconnelly@scng.com  | Orange County Register PUBLISHED: August 3, 2023 at 3:09 PM PDT A bronze statue of Dana Point surfers Walter and Philip “Flippy” Hoffman will join the Waterman’s Plaza in Dana Point, adding to the collection of icons honored for their early-era contributions to the sport of surfing. The duo will join surf champion Joyce Hoffman, Walter’s daughter, who earned a spot last year at the plaza  located across from Doheny State Beach. The collection of life-size bronze statues gives a nod to the city’s surf innovators, champions, artists and industry leaders who have had an “immense impact locally and worldwide,” city officials said in announcing the newest additions. The first statue to go up in 2018 was of surfboard shaper and inventor Hobie Alter, who revolutionized both surfing and sailing with his designs. He was followed by surf champion and stylemaster Phil Edwards, Surfer Magazine founder John Severson, filmmaker Bruce Brown, and Hoffman, a women’s surf champion in the ’60s and ’70s. Many of the inductees, including the Hoffmans, lived a laid-back life along Beach Road in nearby Capistrano Beach, with the ocean as their playground and a place where they tested designs and innovations in the surf. Walter and Flippy Hoffman ran Hoffman Fabrics, supplying clothing companies with tropical prints and fabrics that became synonymous with surf wear. “It is thrilling to recognize these pioneers who made a name for themselves and influenced the look of the surf industry,” Mayor Mike Frost said in a statement. The brothers added to the legacy of the surf culture and history of Dana Point, he said. “I look forward to seeing their likeness in Waterman’s Plaza as we continue to build a truly iconic destination focused on the people who have made Dana Point so special.” The Hoffman brothers were among a group of adventurous mainland surfers to venture to Hawaii and other exotic islands to take on big waves and explore. “They were not only renegade surfers, but were also accomplished divers and spear fishermen,” the city’s biography of the brothers said. “As real explorers, they were also among the first to scout the coast of Baja, looking for surf spots and diving opportunities, and trailblazed surfing and diving in Bali and the Marshall Islands.” The brothers eventually took over their father’s business, Hoffman California Fabrics, and pioneered the Hawaiian-infused aesthetic of California surf clothing as the primary textile provider to the surf wear industry, supplying big brands such as Ocean Pacific, Quiksilver, Gotcha, Billabong and O’Neill. Their iconic prints are having a resurgence. Surfwear brand Roark recently launched “Aloha from Japan” with five limited edition pieces inspired by a series of vintage 1970s fabrics originally printed in Japan and later discovered at the Hoffman print house. Flippy Hoffman died in 2010, while Walter Hoffman still calls Beach Road home. They were both inducted into the Surfing Walk of Fame in Huntington Beach in 2006. Like all the other statues, their likeness will be recreated by artist Bill Limebrook, with an estimated completion by February 2025. *The unveiling ceremony will take place on July 31st at 3pm.

  • Lifesize Bronze Statue of Hoffman Brothers, Pioneers of the Hawaiian-Infused Aesthetic of California Surf Clothing, To Be Unveiled July 31 at Dana Point’s Watermen’s Plaza

    A statue of Walter, left, and Flippy Hoffman will join a collection of other Dana Point surf influencers at the Waterman’s Plaza across from Doheny State Beach. (OCR/SCNG Staff Photos) On July 31, the City of Dana Point will unveil a bronze life-size statue of Walter and Philip “Flippy” Hoffman, the most recent surf industry icons to be added to the Watermen’s Plaza collection. The Hoffmans were renowned as devoted surfers and visionary owners of the iconic Hoffman California Fabrics, founded by Rube Hoffman in 1924. Through their vibrant tropical prints and relaxed textiles, they supplied the creative energy behind the clothing of a movement. By pioneering the Hawaiian-infused aesthetic of California surf clothing, Hoffman California Fabrics became the go-to source for surf wear giants including Ocean Pacific, Quiksilver, Gotcha, Billabong, and O’Neill. Their fabrics defined the Aloha-inspired aesthetic that has become a global symbol of surf lifestyle. Along with their remarkable influence on the textile world, the Hoffman brothers were pioneers of big-wave surfing on Oahu’s North Shore in the early 1950s. Among the first to ride legendary breaks around the world, they earned respect not only for their business acumen but for their daring in the water. Created by artist Bill Limebrook , the life-size bronze statue of the brothers depicts them wearing their signature tropical prints together holding a surfboard. The Hoffman brothers join an inspiring collection of statues depicting Dana Point legacies who all contributed to the surf industry we know today. These individuals include Endless Summer filmmaker Bruce Brown, Hobie Cat creator Hobie Alter, legendary surfers Joyce Hoffman and Phil Edwards, Surfer magazine founder John Severson, tandem skateboard and surf team Barrie and Steve Boehne, and now the Hoffmans. Following the addition of the Hoffmans, the Plaza’s next scheduled legacy will be Mickey Munoz, a pioneer of big-wave surfing in Hawaii and the inventor of the “Quasimoto” stance. “Our City is proud of its role in the growth of the surf industry as many of the people we have honored within Watermen’s Plaza were born and/or lived in Capistrano Beach or worked within the city. The Hoffman brothers grew up here and while their influence is known worldwide through their fabrics and prints, we are proud of knowing they called our city home. I grew up with Walter’s grandchildren, Ryan, Ahna, and Aaron Hoffman, and loved hearing stories about their lives with Walter and Flippy. It is so meaningful to now see their legacy memorialized here in Dana Point,” said Dana Point Mayor Matthew Pagano . As noted, Dana Point’s Capistrano Beach has a significant connection to the early history of the surf industry, and many of the people honored at Watermen’s Plaza worked, created and surfed together from that oceanfront location. Watermen’s Plaza and PCH Plaza, were created to celebrate Dana Point’s coastal history and the iconic watermen and women that helped to shape the surf industry. Located along Pacific Coast Highway just past its official starting point at the 5 freeway in Dana Point, the two plazas feature unique artwork and statues of innovative athletes, and artists who made their mark in Southern California and throughout the world. The unveiling ceremony will take place at 3:00 p.m. at the Plaza.

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